Global Debut and Market Strategy: The Maruti Victoris, unveiled yesterday, is Maruti Suzuki’s second midsize SUV for India, complementing the Grand Vitara. It will be sold through Maruti Suzuki Arena outlets, which have a 6:1 presence over premium Nexa showrooms, ensuring wider reach.
Export Plans: India will serve as the global production hub for the Victoris, with exports planned to over 100 countries, compared to the Grand Vitara’s 60 markets. This aligns with Suzuki’s strategy to shift export production from Japan to India for cost competitiveness and durability.
Global Development Approach: Maruti Suzuki now develops vehicles with inputs from all target markets early in the process, balancing needs to create globally appealing products.
Market Goals and Pricing: The Victoris aims to challenge the Hyundai Creta’s dominance in the midsize SUV segment alongside the Grand Vitara. Pricing will be announced soon, following the Indian government’s new GST rates for cars.
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